Tzvika Zamir established his all-natural cosmetics company Asif in 2022. After years of working in the cosmetics industry, he wanted to bring his knowledge and experience to a boutique brand offering the highest quality, most effective natural skincare.

Tzvika looked to Israel’s natural plants and flowers to create his skincare products. Each is carefully formulated with natural active ingredients designed to deliver powerful skin and anti-aging benefits.

Tzvika named his company Asif because it comes from the Hebrew word for gathering, “asaf.” He loves the name so much that, before the company, he first named his youngest daughter Asif.

“The ingathering at the end of the year, when you gather the results of your work in the field.” Exodus 23:16