In 1996 Amir Kitron established his business, Herbs of Kedem, high in the Hebron Hills in Judea. He chose this place to take advantage of the wealth of healing herbs and plants natural to the region that he uses for all of his skincare products.In 1996 Amir Kitron established his business, Herbs of Kedem, high in the Hebron Hills in Judea. He chose this place to take advantage of the wealth of healing herbs and plants natural to the region that he uses for all of his skincare products.